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Ecommerce
All our articles on Ecommerce – newest first.
Articles
- Ecommerce15 min read
15 online store mistakes that cost you sales
15 common online store mistakes – slow mobile pages, weak search, hidden shipping costs, long checkouts – why they cost sales and how to fix each one.Read - UX & CRO12 min read
Checkout UX checklist for online stores
A checkout UX checklist: cart, account, form fields, errors, delivery, payment, mobile and accessibility – each point backed by Baymard research.Read - Ecommerce11 min read
How much does it cost to build an online store?
What an online store costs to build: the factors behind the price, Oxtren packages from €2,490, running costs to budget for, and how to get an exact quote.Read - UX & CRO13 min read
Purchase journey analysis: how to find where shoppers leave your store
How to analyse an online store's purchase journey: which GA4 events to track, how to read a funnel, where to look for losses and how to turn data into changes.Read - Ecommerce12 min read
Shopify vs WooCommerce: which platform should you choose?
Shopify vs WooCommerce compared on cost, ownership, flexibility, integrations, SEO, checkout and upkeep – who each platform suits and how to switch.Read - Ecommerce13 min read
Supplier XML product import: how to make it reliable
How to import products from supplier XML reliably: field mapping, validation, stock and price updates, discontinued products, several suppliers, alerts.Read - UX & CRO11 min read
Why don't visitors buy from your online store?
Why visitors don't buy: four unanswered questions – delivery, price, choice, trust – and a stuck journey. How to spot the cause and what to change.Read
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