Blog
Hands-on notes on websites, ecommerce and web systems
What we have learned building and maintaining projects: costs, decisions, mistakes and how to avoid them. Numbers come with sources; our own experience is clearly marked.
Articles
- Ecommerce15 min read
15 online store mistakes that cost you sales
15 common online store mistakes – slow mobile pages, weak search, hidden shipping costs, long checkouts – why they cost sales and how to fix each one.Read - Web systems10 min read
Building an MVP: from idea to first version
What an MVP is, why it is worth building one, how to get from an idea to a first working version, what to leave for later and what it costs.Read - Automation10 min read
Business process automation: where to start
Business process automation: which processes to automate first, how triggers and actions work, n8n or Make, and what happens when a workflow fails.Read - UX & CRO12 min read
Checkout UX checklist for online stores
A checkout UX checklist: cart, account, form fields, errors, delivery, payment, mobile and accessibility – each point backed by Baymard research.Read - Web systems11 min read
How much does a custom web system cost?
What a custom web system costs: the factors behind the price, Oxtren systems from €4,900, running costs after launch and how to get an exact quote in writing.Read - Websites11 min read
How much does a website cost to build in 2026?
What a website costs to build in 2026: the factors behind the price, Oxtren packages from €990, timelines, running costs and how to get an exact quote.Read - Ecommerce11 min read
How much does it cost to build an online store?
What an online store costs to build: the factors behind the price, Oxtren packages from €2,490, running costs to budget for, and how to get an exact quote.Read - Websites9 min read
How much does website maintenance cost, and what does it cover?
What website maintenance costs: what updates, backups and monitoring cover, what drives the price, Oxtren plans from €149/mo and how to choose a plan.Read - Websites11 min read
How to choose a web design agency: 8 criteria
How to choose a web design agency: 8 criteria, the questions to ask before you sign, red flags, and how to compare several proposals side by side.Read - Performance10 min read
How to speed up a website: what to measure and fix first
How to speed up a website: Core Web Vitals, field and lab data, fixing LCP, INP and CLS, images, server response and third-party scripts – in the right order.Read - Automation11 min read
Integrating a CRM with your website, reliably
How to connect your website to a CRM so enquiries never get lost: what data to send, queues and retries, linking without duplicates and syncing status back.Read - UX & CRO13 min read
Purchase journey analysis: how to find where shoppers leave your store
How to analyse an online store's purchase journey: which GA4 events to track, how to read a funnel, where to look for losses and how to turn data into changes.Read - Ecommerce12 min read
Shopify vs WooCommerce: which platform should you choose?
Shopify vs WooCommerce compared on cost, ownership, flexibility, integrations, SEO, checkout and upkeep – who each platform suits and how to switch.Read - Ecommerce13 min read
Supplier XML product import: how to make it reliable
How to import products from supplier XML reliably: field mapping, validation, stock and price updates, discontinued products, several suppliers, alerts.Read - SEO10 min read
Technical website audit: what to check and how
A technical website audit covers indexing, speed, security, forms and analytics. A 20-point checklist and how to rank the findings by what matters most.Read - Web systems10 min read
When does a business need a custom system?
Six signs your business needs a custom system, when it doesn't, off-the-shelf tools versus custom software compared, and how to decide.Read - Websites11 min read
When to rebuild your website: 7 signs
When a website is worth rebuilding and when fixing it is enough: 7 signs, a self-check and how to move to a new site without losing Google rankings.Read - UX & CRO11 min read
Why don't visitors buy from your online store?
Why visitors don't buy: four unanswered questions – delivery, price, choice, trust – and a stuck journey. How to spot the cause and what to change.Read
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